![]() The majority of videos (60%) are less than 2 minutes long. ![]() Enhanced User ExperienceĮven more difficult than attracting a viewer is holding your viewer’s attention for the full video. YouTube prioritizes videos with closed captioning when ranking on search. It also helps improve ranking with YouTubes algorithms. With closed captions, they can understand your video content and increase your chances of ranking a video higher in YouTube search. However, bots cannot listen to audio or watch videos. Googlebots crawl through pages and decide where they should rank. You can reach an additional 37.5 million viewers in America alone by adding closed captioning. This increase in accessibility also means a broader audience than caption-less videos. That is approximately 37.5 million people who either can’t or have trouble listening to videos online. About 15% of all American adults report having some trouble hearing. Not only is providing accessibility to viewers the right thing to do, but it opens up your video content to an entirely new segment of viewers. Closed captioning breaks down the barriers the deaf and hard-of-hearing community encounters when attempting to view a video on social media, YouTube, and news sites. Millions of deaf and hard-of-hearing people have limited access to content on the Internet, especially videos. Here are a few reasons why your YouTube videos benefit from automatic closed captioning: Increased Accessibility It’s essential to understand the difference and use the appropriate tool for the audience. ![]() The listening experience means loud sounds, music, and other non-speech information are included in the captions to give viewers a true sense of what is going on in the video. However, closed captioning includes every part of the listening experience. Subtitles are used when it’s assumed that the viewer can hear but does not speak the language of the video. While both display as text at the bottom of the video, they serve different purposes. Build Your YouTube Presence with Automatic Closed CaptioningĬlosed captioning and subtitles are often used interchangeably, but there are some key differences. How to Request Closed Captioning in Vidyard
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